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Content and text is important because it helps the search engines understand what your website topic/them is all about. The value of content diminished over the years. In the 90's, just having text on your page would get you high rankings. Google is all about in-bound, quality, unique links these days.
Put 80% of your efforts towards building relevant, high quality links. With domain age, valuable content on your pages and great links, you will win over some great rankings for important keywords.