I was told to change the URL of my pages to include my keywords. Will that help get ranked?

My SEO told me to change all of the inner page URLS to have the keywords in it and redirect the old page names to the new ones. Is that the right way to do it?

Answer

SEO Company, Qualified Impressions replies...

Yes and No.

Yes. If the pages are BRAND NEW, without forcing the URL to appear very spammy, we would recommend using some form of the keyword in the URL. It can't hurt, unless you really SPAM the URL and make it look unnatural.

No. If your pages are old, indexed, have page rank, have age, have value, don't change them.  You'd be shooting yourself in the foot.  A big part of the SEO game is age. By changing the URL, Google will believe the new pages you created are NEW . . . because they are and you will lose most of the value you build from the other pages, even if you setup a redirect.

Hope that helps.

Have something to say?

Name:


Comment:

Security Code:

Reload Image

Back to All Questions