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I am having trouble setting up google analytics. I want one profile to show me only natural seo traffic and leads and another to show me the paid data. Can you explain how to do this?
To create profiles: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55486
As far as filtering those profiles, Google doesn't seem to have much out there to help implement filter codes.
After you generate the profiles:
1) click on "FILTERS"
2) Then click ADD
3) Then click CUSTOM FILTER
4) Check off INCLUDE.
5) From the next dropdown, choose CAMPAIGN MEDIUM
6) In the CODE section, enter in "organic" to have the profile only show organic data and enter in "cpc|ppc" to have the profile only show Pay Per Click data.
7)Then finally, click the natural/paid profile, click ADD so you identify WHICH profile to filter and click save.